MARILYN KAM

Museum Design
In 2019, New York City and the world celebrated the largest international Pride celebration in history: the 50th anniversary of the Stonewall uprising.

Working with CNN’s Courageous and partnering with P&G and BMW, our team’s job was to create a living history museum, filled with treasured possessions from every day queer New Yorkers; a love letter to the city’s queer community that spanned over 80 years.

I worked with talented reporters who went out into the field to find these stories and they brought back personal photos, home videos, clothing, letters, journals, and even Stonewall ephemera. Then it was my job take these pieces and design them into a cohesive storytelling experience in the shape of a museum. The museum was broken up by decades starting from 1940 through today, featuring about 300 artifacts to commemorate these human experiences.

At the start of the project, museum consultants told us that a project of this scale would’ve taken 5 years at most—1 year was even pushing it. But we managed to do it in 3 months. It was indeed a labor of love and pride.

Museum Designer: Marilyn Kam
Director of Design: Sean Brown
Directors: Jordan Shavarebi, Nick Brennan
Reporters: Chloe Prasinos, Bennett Madison,
Stephen Tyler
Producer: Marilyn Kam, Irina Gilbertson

Press:
NYC Pride
AdWeek
A-List Daily
Media Village

CREATIVE DIRECTION // ART DIRECTION // EXPERIENTIAL

Television
The client came to us with one simple request: a “no bullshit” claims campaign featuring a spokesperson. So we embraced the ask and made cable claims a source of wisdom for a new TWC character--an American sage whose no-nonsense logic makes choosing anything other than TWC seem downright foolish.

Creative Directors:
Cassandra Anderson, Marilyn Kam
Art Director: Marilyn Kam
Copywriter: Cassandra Anderson
Director: Aaron Stoller
Director of Photography: Robert Yeoman

CREATIVE DIRECTION // ART DIRECTION

Integrated Campaign and Printed Calendar
Did you know, there’s a National Food Celebration every day of the year in the U.S.? May 5th is National Hoagie Day. August 25th is Banana Split Day. And let’s not forget National Cheeseball Day on April 17.

That’s a lot of stains waiting to happen.

Enter cotton: the easiest fabric to wash clean. We created a campaign for Cotton Incorporated that shows how a love of fashion and food can co-exist peacefully with cheeky-yet-edgy photography accompanied by a stain removal tip.

We posted daily on Cotton Incorporated’s social channels, in fashion mags and at food festivals, making it possible for the well fed to remain well dressed.

One Show Merit
Cannes Lions Shortlist

Creative Directors:
Cassandra Anderson, Marilyn Kam
Head of Art: Bruno Oppido
Art Director: Hedvig Kushner
Copywriter: Tino Barreiro
Photographer: Jimmy Marble

CREATIVE DIRECTION // DESIGN // PRINT // INTEGRATED CAMPAIGN // WEBSITE

Digital Film
You see it almost every day on Facebook and Instagram. A newborn baby. You squee, you aww, and you become the emoji with heart eyes. And if you look closer, you’ll notice that almost every child born in a hospital in The United States is wrapped in the same striped, cotton blanket. That’s a powerful fact. It may say that American hospitals could use more supplier options. But it also tells a much more powerful truth:

We all want comfort. And we all find it in cotton.

This is an important reminder at a time when America is more divided than ever. By bringing this story to the fore, we hoped to foster just a wee bit more compassion and a tad more understanding for the folks we call our neighbors. And The Fourth of July seemed the perfect time to talk about it. 

Creative Directors:
Cassandra Anderson, Marilyn Kam
Editor: Jamie Connors, Cutting Room Films

CREATIVE DIRECTION // ART DIRECTION // SOCIAL

Eukanuba Dog Food: Digital Film
Any dog food can promise a glossy coat, healthy joints and happy pup. But few can offer proof of their nutritional superiority liked Eukanuba. That’s because Eukanuba is the official dog food of Canine Companions for Independence, a group that breeds, raises and trains some of the nation’s most impressive service dogs. Nobody knew these prodigious pups were raised on Eukanuba. And we thought that was a story worth telling.

We created a film documenting the journey of a puppy to service dog-dom and showed Eukanuba’s integral role in it. The result was a whole new batch of Eukanuba customers with hopes of raising their own Eukanuba dog. 

Creative Directors:
Cassandra Anderson, Marilyn Kam
Director: Lance Edmands

CREATIVE DIRECTION // ART DIRECTION
 

Iams: Television

Are they sassy? Yes. Vegetarians? Certainly not. In this popular spot, these cats give you a glimpse of what’s really going on in those feline minds of theirs, including their love for meaty Iams Cat Food.

Television, Social, and Print
Pure Leaf is a big name in tea. But that doesn’t mean it’s not crafted with the utmost expertise. In fact, Unilever employs a full-time tea master whose job is to masterfully craft and curate the perfect iced tea. By giving consumers a glimpse into his world, we shed light on the reason why tea lovers can expect artisanal taste even on a mass scale. 
 
Creative Directors:
Cassandra Anderson & Marilyn Kam
Art Director: Marilyn Kam
Copywriter: Cassandra Anderson
Pure Leaf Director: Phillip Montgomery
Tea House Collection Director: Giovanni Messner

CREATIVE DIRECTION // ART DIRECTION // INTEGRATED CAMPAIGN // BRANDING // PRINT

Integrated Campaign and Website
It’s the most wonderful time of the year. It’s also the time of year for overindulging of eggnog, regifting and awkward conversation. There’s not much you can do, really, except brace yourself and don your most comfortable cotton ensemble. At least that’s what this digital campaign for Cotton, Incorporated asserts. The original assignment called only for a handful of static posts. We felt this campaign was worthy of a little investment and, thankfully, our client agreed. We were able to create this on the cheap and generate more engagement in a cluttered holiday advertising environment.

Creative Directors:
Cassandra Anderson, Marilyn Kam
Art Director: Hedvig Kushner
Copywriter: Avinash Baliga
Director: Marius Crowne
Director of Photography: Alexander Hankoff

CREATIVE DIRECTION // INTEGRATED CAMPAIGN // WEBSITE

Integrated Campaign and Website
Swamp butt. Odorous pits. Humidity rage. These are the unfortunate hallmarks of summer. But imagine a world where everyone is comfortable despite the earth-scorching heat. This digital campaign provides a plan for making such a Xanadu possible: be cooler in cotton. This little number was able to able to garner 10 million views online.

Creative Directors:
Cassandra Anderson, Marilyn Kam
Art Director: Mina Mikhael
Copywriter: Turan Tuluy
Director: Henry Scholfield
Director of Photography: Marc Gomez Del Moral

CREATIVE DIRECTION // INTEGRATED CAMPAIGN // WEBSITE

Television
Girls just wanna have fun! But they also want to look clean, clear and under control (of their face, their friends, and their lives). An early adopter of the “girl power” movement, Clean & Clear sought to create work that embodied their famous tagline. With a best friend in tow, our C&C ambassadors were smart, fearless, and they always looked great no matter the circumstance.

Our campaign presence was heavy on broadcast, Facebook, and print magazines – teen magazines never looked so good. We evolved our campaigns as the C&C lines expanded with the needs of our teens.

BURST•A•MOVE Facebook Contest
To celebrate Clean & Clear's first venture into body wash category, we ran a Facebook component challenging C&C users to "Burst•A•Move," just like the dancers in the commercial. This contest became so popular, it raised our fan base from 50,000 to 175,000 in just 3 months! This is a compilation of all the fun entries we ended up receiving, these girls were amazing!

Creative Director:
Marilyn Kam
Director: Eden Tyler
Director of Photography: Eddie Stephenson
Print Photographer: James Wojcik

CREATIVE DIRECTION // ART DIRECTION // WEBSITE // BRANDING // SOCIAL CONTESTS // PRINT

Splash Mob OOH

When you’re a teenager, FOMO is real and it can get exhausting. You’re constantly out and about with your friends, unknowingly exposing your face to thousands of pollutants. Getting up in the mornings is a constant struggle – I mean, who schedules AP Bio for 8am? Luckily, Clean & Clear understood their demographic and developed a product with bursting beads that release energy and vitamins to help clean and invigorate tired skin.

We wanted a fun OOH idea to show a product demonstration at its most simplest form. So we gave 8,000 water balloons to a group of teenage girls and took the idea of bursting beads a whole new level.

Keep an eye out for the star pitcher.

Director: Eden Tyler
Director of Photography: Eddie Stephenson
Superstar Pitcher: Marilyn Kam

CREATIVE DIRECTION // ART DIRECTION // OOH

Digital Content Series
Sadly, most people don’t think what a garment is made of makes much of a difference. And that’s if it crosses their mind in the first place. But there are many trendsetters in the maker’s movement who would argue that cotton’s attributes are what makes their craft possible, successful even. This content series explores the craft of up and coming artisans who consider cotton key to making the wares they're passionate about. Not only are viewers getting to see behind the scenes of some of their favorite maker labels, they’re learning why they, too, should look for cotton in the goods they buy for themselves.

Creative Directors:
Cassandra Anderson, Marilyn Kam
Art Director: Lindsey Eckwall
Copywriter: Step Schultz

CREATIVE DIRECTION // ART DIRECTION // CONTENT CREATION // WEBSITE // ONLINE SHOPPING

Digital Film Series
The Fabric of Our Lives is more than a bit of clever copywriting. It is very much the truth. Cotton is part of our everyday and connects us in myriad ways. This digital film series explores these connections and gives real meaning to catchy jingle. Each film is accompanied by a curated shopping collection, so the complete experience not only touts the importance of cotton, but it also directly increases sales of cotton goods.

Creative Directors:
Cassandra Anderson, Marilyn Kam
Art Director: Rachel Newell
Copywriter: Tyler Kirsch
Director: Ry-Russo Young

CREATIVE DIRECTION // ART DIRECTION // CONTENT CREATION // WEBSITE

Logo
Good Humor wanted to modernize the iconic ice cream truck that we know and love. So we worked with 3D animators to give the truck dimension and life.

Print and Digital Displays
The Talking Ice Cream campaign originated in Europe with much success for Good Humor, a division of Unilever. We adapted this campaign for an American audience and became quick studies in the art of the Grandpa Joke.

SnapChat Filter
Nothing says summer like baseball games and ice cream. Good Humor wanted to create geo-targeted Snapchat filters for their audience. So whether you’re a Yankees fan or a Mets fan, you’re still the MVP with Good Humor ice cream.

Animation
These short animation films were played on the jumbotrons at Yankees Stadium and Marlins Park all summer long.

Creative Directors:
Cassandra Anderson, Marilyn Kam
Art Director: Marilyn Kam
Copywriter: Cassandra Anderson

CREATIVE DIRECTION // ART DIRECTION // BRANDING // ILLUSTRATION // ANIMATION // OOH // MOBILE // SOCIAL

WOUNDED WARRIOR PROJECT Campaign
The Wounded Warrior Project provides programs and services to severely injured service members during the time between active duty and transition to civilian life.

It should go without saying that these warriors and their families know what it means to be tough, and their inner strength was something the Brawny brand truly admired. They wanted to donate and help fuel those programs offered to wounded servicemen and women by raising awareness through specially marked packages.

Creative Directors:
Tom McDonnell
Marilyn Kam

ART DIRECTION // MOTION DESIGN

Digital Film Short
A short film for No. 6 Store, a Nolita boutique co-owned by vintage collector Morgan Yakus and stylist Karin Bereson.

Director: Grace Huang
Director of Photography: Mike Harlow

CREATIVE DIRECTION // ART DIRECTION